The stirring Super Bowl “Farmer” commercial narrated by legendary radio broadcaster Paul Harvey is set to become a book, Chrysler announced Thursday.
“The compelling images in the video of America’s heartland mated with Harvey’s ‘So God Made a Farmer’ words resonated with viewers nationwide,” said Olivier Francois, chief marketing officer, Chrysler Group LLC said in a statement. “We set out to create a call-to-action to support farmers and to recognize their place as the foundation of the American character and are gratified with the dialog the video sparked.”
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Ram Truck’s nod to farmers — inspired by Harvey’s “God Made a Farmer” tribute — included 35 original still photos 10 different photographers shot throughout the country in 25 days.
According to Chrysler, the photos and other commissioned pictures will be featured in their upcoming book set to be published later this year, “creating a beautiful and comprehensive collection of original agriculture, farming and family farm photography,” Chrysler explained in their release.
“The book will provide a broad view of the agricultural community and lifestyle,” the company added. “Ram will contribute a portion of book proceeds to agriculture and hunger related efforts across the country.”
The “Farmer” commercial kicked off the brand’s 2013 “The Year of the Farmer” campaign “aimed at bringing national attention to the significance of the American farmer.” So far Ram has donated $1 million to the National FFA Organization based on video views — the “Farmer” has generated over 18 million views at ramtrucks.com and millions more on sites like YouTube.