Comcast Spotlight, the advertising division of Comcast Cable, is no longer allowing commercials advertising firearms or weapons on its nationwide network.
“Consistent with long standing NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward,” Comcast Spotlight explained in an emailed statement.
“This policy aligns us with the guidelines in place at many media organizations,” Comcast Spotlight added.
The policy change occurred earlier this month, according to the company.
This month Comcast announced that it was completing its final acquisition of NBCUniversal from General Electric — which sold 51 percent of NBCUniversal to Comcast in 2011. Comcast is buying out the final 49 percent for $16.7 billion, expecting to close the deal in March, the Philadelphia Inquirer reported last week.
Gun shops and manufacturers looking to place commercials with Comcast have been frustrated to learn about the policy, ABC12 in Michigan reported.
“There’s no reason why we can’t promote what we believe in and something that’s guaranteed under the Second Amendment,” Tom Wright, owner of Williams Gun Sight, told the ABC News affiliate.
Wright added he will be taking his business elsewhere.