MSNBC host Touré founded a student newspaper dedicated to black liberation theology while he was a college student attending Emory University from 1989 to 1992.
Touré’s flagship publication, The Fire This Time, lavished praise on famous anti-Semites, black supremacists, and conspiracy theorists whom Touré helped bring to campus. Before he became an intense-but-sardonic TV personality, Touré also decried “the suffocating white community” and defended a nationally famous fake hate crime.
In an interview with The Daily Caller, Touré described the newspaper as “an important black voice on campus” and “a form of community building.”
The Fire This Time only solicited funds from blacks. “Kujichagulia means self-determination,” he wrote. “Economic kujichagulia is an essential part of any realistic program of African-American liberation. This is why we insist on being completely funded by African-Americans.”
The newspaper’s content – a mix of identity politics and post-modern flapdoodle – mark it as an item of its time. In one article entitled “My School, My School Is On Fire… Why EU [Emory University] Doesn’t Need Any Water,” Touré chronicled racial divisions at Emory University and repeatedly asked, “Why’d you go to a white school?” The author turned that rhetorical question into a rallying cry for black liberation: “At a White School like Emory there is a greater potential for higher consciousness and more activism within the black community than at a college,” Touré declared.
The youthful Touré did not consider whether attending a “white school” might provide educational opportunities, networking advantages, or job placement leads, though these are the reasons most people choose a college.
Elsewhere in The Fire This Time, the budding pundit waxed Thoreauvian about the masses of students, albeit through his own strict prism of race and class. “To walk into the DUC cafeteria at lunch or dinner time is to see each tribe clustered in its respective group with intermingling,” Touré wrote. “Asian students are in one corner, Jewish students are in the middle… White students are largely roped off into their fraternal and sorority… Black students have their own place in this constellation of division, with a community of resources and institutions all their own. The Black tribe is possibly the strongest of all the tribes and Black students who choose not to be a part pay a heavy social price.”