Hip-hop troubadour Kanye West and French minimalist clothing retailer A.P.C. are now fleecing dumb, rich people and the various gold diggers who want to be with them with a new clothing line that includes a $120 “hip hop T-shirt.”
This short-sleeve shirt isn’t just any ordinary shirt, of course. First of all, as the clothing company’s website notes, it’s “very loose.” It’s also 100 percent cotton—fancy “Egyptian cotton,” as a matter of fact. There’s also ribbing at the “reinforced neckline,” where anyone who cares to look will see the silkscreened words “A.P.C. KANYE” and surely be impressed.
Kanye’s $120 T-shirt is available in white and — and — dark navy.
The first batch of the entire nine-piece “A.P.C. KANYE” line sold out in an ordering frenzy just after it was launched Sunday at 10 a.m. Paris time. The rush of orders crashed the company’s website, notes People.
Lucky for you, though, if you are the kind of person who drops both a Benjamin and an Andrew Jackson on a single T-shirt: the tee is “currently available for pre-order.”
A.P.C. can graciously send you an email when more $120 Kanye-emblazoned T-shirts are ready for the next slew of suckers.
In addition to the obscenely priced tees, Kanye’s collection includes Kanye jeans ($265) and some hooded sweatshirts ($280).
The profit margin can’t be bad for the hip-hop gazillionaire, who has taken to rapping against consumerism — while at the same time remaining pro-mansions and Benzes — on his new album.
A.P.C. is a French ready-to-wear brand, founded in 1987 by designer Jean Touitou, a Tunisian-born, Paris-raised designer.