Minstrel show: Ariz. Democrat releases photo of himself with darkened, more Hispanic face

“Painful attempts at humor, especially with racial overtones, usually backfire on candidates,” an Arizona GOP representative said.

“This is the kind of thing you might think was funny but would never do…unless you started drinking too many Dos Equis,” quipped a Republican who asked not to be identified.

Local Hispanic conservatives also had much to tell the Daily Independent.

“As a Latino, I was not offended at all by the allusion to the Dos Equis commercial guy,” Jose Borrajero, a member of the Arizona Latino Republican Association, said “It was a very stupid prank by someone who wants to be taken seriously as a gubernatorial candidate. But one must admit: it was amusing. What is not funny is that the Democrat party has become the party of economic oppression of Latinos and other ‘minorities.'”

Rudy Pena, a Catholic and a self-described Reagan conservative, said the move “reeks of a move by an insignificant org, heavily under the influence of both the Left and the consumption of ‘Tequila.'”

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