Despite strong promotional efforts, CNN failed to get much of a bump in ratings Friday during a much-publicized interview with President Barack Obama conducted by Chris Cuomo.
According to data released by Nielsen, “New Day” average 280,000 in total viewers and under 100,000 (91,000) in the 25-54 demo. It finished in the overall ratings contest in third place behind Fox News Channel’s “Fox & Friends” and MSNBC’s “Morning Joe,” and was even beaten by HLN, CNN’s sister network, in the coveted 25-54 demo with 103,000 viewers.
Net Morning Shows P2+ (000s) 25-54 (000s) 35-64 (000s) FNC Fox & Friends 1,086 202 470 CNN New Day 280 91 110 MSNBC Morning Joe 312 80 176 CNBC Squawk Box 101 22 43 HLN Morning Express w/ Meade 196 103 150
“New Day” also showed a decline on Friday for its month-to-date and debut-to-date for the interview, down 19 percent and 25 percent respectively.
CNN New Day/Obama 08/23/13-08/23/13 NEW DAY 6 AM -9 AM ____F__ 280 – 91 – CNN New Day to date 06/17/13-08/16/13 NEW DAY 6 AM -9 AM ____F__ 332 -16% 122 -25% CNN Aug’13 to date 07/29/13-08/16/13 NEW DAY 6 AM -9 AM ____F__ 282 -1% 113 -19%