Guinness has a long history of great advertising: From their vintage posters to clever TV spots, the Irish beer company makes one hell of an ad.
However, in their latest ad, they decided to go a different direction from the usual cheap humor employed in most other beer commercials. Aiming for a touching narrative instead of a traditional bar scene changes everything.
Does the ad technically have anything to do with beer? That’s besides the point. The point is that if you don’t tear up a little, you have no soul. So grab a pint and some tissues and give this a watch.