File - In this March 10, 2004 file photo, a selection, out of more than 450 types, of beer is shown in Brussels, Belgium. France, the land of wine, is planning heavy taxes on beer, and that is not going down well with brewers, even in other nations. President Francois Hollande is pushing through legislation to increase taxes on beer by 160 percent to help fund struggling social programs as France tries to contain a budget deficit hit hard by the economic crisis. The tax would affect local brews and the 30 percent of imported beer the French drink. (AP Photo/Geert Vanden Wijngaert, File)

EU spends cool $1.2 million researching how to chill beer in under 45 seconds

Never mind the looming spectre of economic collapse. The European Union is pouring some of its funds towards researching how to chill beer really fast, The Daily Mail reports.

The makers of the Rapidcool device, London-based Enviro-Cool, claim that the product can cool beer cans and bottles to 4 degrees Celcius, or 39.5 degrees Fahrenheit, within 45 seconds.

The E.U. granted Enviro-Cool £760,000, or $1.2 million, in research funding to develop the device.

“The investment is based on the product’s potential to significantly reduce energy requirements in supermarket cooler aisles,” reports The Daily Mail.

Instead of supermarkets spending money on energy to keep beverages refrigerated, they can store the drinks on shelves and customers can cool chill them when they want to buy them.

The inventors hope the device will allow shoppers to choose a drink from a supermarket shelf, place it into the Rapidcool machine and get it back chilled without waiting around,” wrote the publication.

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