The Texas Tribune is raising money to invest in live video streaming.
By leveraging the power of the crowdfunding website, Kickstarter, the non-profit news organization hopes to raise $60,000.
With that money, the Texas Tribune plans to invest in the capabilities to “live stream anything,” said Rodney Gibbs, the Texas Tribune’s chief innovation officer, to the Neiman Journalism Lab.
The news organization’s main focus for the campaign, however, is to be able to have the capacity to produce higher quality live streams for the 2014 statewide races.
The Tribune also has the support of the Knight Foundation, which pledged to donate $10,000 to the Kickstarter campaign if the project gains 1,000 financial backers.
Neiman Journalism Lab reports that the campaign “builds off the Tribune’s success livestreaming the Wendy Davis abortion filibuster this summer.”