If you are a Google user, your face might appear in a Google ad that your friends see — but only if you give Google permission.
Google users can already see various restaurant and application recommendations from friends while logged into their user account, which is a shared endorsement.
Google emphasized, however, that the user is in control of how and if their recommendations appear to their friends.
“When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don’t). You can control this with the setting at the bottom of this page,” said the company.
The new terms go live on Nov. 11.