US

0.4 percent of healthcare.gov visitors enrolled in Obamacare in first week

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Patrick Howley
Political Reporter

99.6 percent of visitors to healthcare.gov did not enroll in Obamacare during the health care law’s first week and less than 1 percent of the people who attempted to enroll actually completed enrollment on the glitch-ridden online exchanges, according to a new analysis.

9.47 million people visited healthcare.gov during the week ending October 5.

While 5.68 million people visited the individual marketplace, only 3.72 million attempted to register, 1.01 million completed registration, 271,000 successfully logged in, 196,000 began enrollment, and 36,000 completed enrollment, according to an analysis by Millward Brown Digital — formerly Compete, Inc. — a division of the market research company Kantar Group.

The online Obamacare exchanges suffered from a traffic spike beginning October 1 when Healthcare.gov saw a traffic increase that put it into contention with the daily traffic of Target.com.

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