Critics are labeled Hallmark as homophobic after the greeting card company changed the wording of a classic Christmas carol on one of their holiday ornaments. The lyrics of “Deck the Halls” include the phrase “Don we now our gay apparel.” However, Hallmark changed the ornament to read, “Don we now our fun apparel.”
The ornament’s description on the Hallmark website reads, “When it comes to Christmas sweaters, gaudy can be good! Hang up this flashy sweater to make your tree’s outfit complete. With its catchy phrase, Don we now our FUN apparel! everyone will be in on the joke.”
When customers started to complain, calling it homophobic, Hallmark gave a statement to KCTV5 on Tuesday.
“When the lyrics to ‘Deck the Halls’ were translated from Gaelic and published in English back in the 1800s, the word ‘gay’ meant festive or merry,” their statement read. “Today it has multiple meanings, which we thought could leave our intent open to misinterpretation.”
The company also sent a follow up statement on Thursday.
“We’ve been surprised at the wide range of reactions expressed about the change of lyrics on this ornament, and we’re sorry to have caused so much concern,” the latest statement read. “We never intend to offend or make political statements with our products, and in hindsight, we realize we shouldn’t have changed the lyrics on the ornament.”