Remember when the launch of that other Muslim-focused TV channel hit a speedbump after the founder cut off his wife’s head? This one isn’t quite as much of a disaster, but it’s a close second.
After just two months on the air, Al Jazeera America is losing ground in the US.
The US offshoot of the Mideast news outfit managed fewer than half of the viewers who tuned in to its predecessor, Al Gore’s Current TV.
Al Jazeera America has averaged just 13,000 viewers a day since its Aug. 20 launch — on par with a public access channel. In the 25- to 54-year-old audience sought by advertisers, it drew 5,000 viewers.
That is terrible. They paid Al Gore $20,000 per viewer in the demo! You can put up a YouTube video of your buddy getting kicked in the nuts and it’ll get more than 5,000 viewers. And it’s more honest as well.
Dang. They couldn’t drive away more viewers if they changed the name to Hitlervision.