The gay Obamacare campaign and Rudolph the Red Nosed Reindeer

A new Obamacare ad features the classic Christmas character “Rudolph” as a muscle-bound male model, in a campaign intended to appeal to gay audiences.

The campaign Out2Enroll was co-founded by Obama White House counselor John Podesta’s organization the Center for American Progress and introduced at the White House┬áby Department of Health and Human Services Secretary Kathleen Sebelius. It is the latest and perhaps most provocative ad in its gay-focused initiative.

“Rudolph just caught the flu…Avoid the red nose,” according to the ad.

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Out2Enroll launched in September with a White House briefing featuring Sebelius and Senior Adviser to the President Valerie Jarrett, who joined “LGBT health and health reform experts.”

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