The full version of a Super Bowl ad featuring Scarlett Johansson has been banned, not for raunch, but for competition.
In an ad for SodaStream, Johansson sexily sips a straw, extols the virtues of the carbonizer and ends the 30-second spot with, “Sorry, Coke and Pepsi.”
Fox rejected the ad, and declined to comment about its reason. Daniel Birnbaum, the CEO of SodaStream, told USA Today that the ad was rejected because Fox was afraid of insulting two of its biggest advertisers.
“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”
Luckily for all red-blooded Americans, the ad will still air with Johansson, just without the last line.