Media magnate Rupert Murdoch stopped by an advertising agency in New York Wednesday to try out the latest in virtual reality tech – the Oculus Rift headset.
The chairman and CEO of News Corp and 21st Century Fox tried out the “Game of Thrones” virtual reality experience at the Soho interactive ad agency Framestore, and posted the experience to his Tumblr.
“Amazing ‘field trip’ today for Rupert, Paul Cheesbrough, Joel Klein and me to Framestore in Soho, where the team was kind enough to explain their business and let us demo some of their virtual reality experiences, such as the Game of Thrones “Ascend the Wall” experience,” Natalie Ravitz of 21st Century Fox wrote in the post.
The Oculus Rift has been making headlines as the most popular and advanced VR experience to date, and has been used in everything from virtual horror experiences and video games, to science experiments and drone piloting. The tech has spawned numerous other VR endeavors from noted gaming giants like Valve and Sony.
Facebook purchased Oculus last month and plans to further the tech in the video-game realm, and expand it into the world of social media.