The Mirror

CNNMoney Launches Luxury And Media Verticals

CNNMoney got a facelift of sorts this week. It’s expanding with two new verticals — luxury and media. So you’ll see, in part, a blend of cybersecurity, cool cars and Brian Stelter, who, of course, hosts Sunday’s “Reliable Sources.”

According to a Jeff Zucker memo, sponsors like American Express and Coach are “excited.”

Watch a trailer here (spoiler alert: a strange, dizzying blend of flashy cars, Mark Zuckerberg and Stelter).

June 2, 2014

If you visit CNNMoney today, you’ll see some significant changes – the site is featuring a new logo, new beats and fresh, inventive editorial. That’s because yesterday, as part of the Time Inc. spinoff from Time Warner, CNN took full control of CNNMoney.

This is an incredible opportunity for CNN to build upon the already-successful CNNMoney brand and expand the network’s business, perso​nal finance, industry, and tech news coverage across all platforms.

As part of the expansion, CNNMoney launched two new verticals – Luxury and Media. You’ll begin to see branded TV segments and a new CNNMoney show on air.​ And we debuted #BigMoney, the first of many new editorial initiatives imagined for the coming year. In addition, an all-new app for iOS devices and three Flipboard magazines were released today: Cybersecurity,Cool Cars and Future of Media with Brian Stelter.

But it’s the less visible changes that will truly set CNNMoney apart from its competition. With a strategy of covering “the money news that matters most to you,” the CNNMoney team will drive conversation through social, mobile and video. And the site will be more connected to CNN television than ever.

Like me, sponsors are excited about the evolution of the franchise. CNNMoney has already gained traction in the marketplace with support from brands like American Express, Coach, TD Ameritrade and Verizon.

I encourage you to visit today and check out our new promo below.