The NFL has decided to eschew their traditional roman numerals for the 50th Super Bowl because they don’t like the way that the “L” for 50 looks.
NFL’s brand and creative team says the change will only be for one year, and that the following Super Bowl will indeed be “Super Bowl LI.”
Jaime Weston, the vice president of brand and creative explained to ESPN, “When we developed the Super Bowl XL logo, that was the first time we looked at the letter L. Up until that point, we had only worked with X’s, V’s and I’s. And, at that moment, that’s when we started to wonder: What will happen when we get to 50?”
The league announced the new logo on Twitter. Since the game will be held in Levi’s Stadium in San Francisco, they made the numbers gold to reflect the idea of the “golden state.”
— Super Bowl (@SuperBowl) June 4, 2014
Super Bowl 50 will be held on Feb. 7, 2016. This year’s upcoming super bowl, Super Bowl XLIX will be Feb. 1, 2015 in the University of Phoenix Stadium.