Coca-Cola is launching its first new drink in eight years: Coca-Cola Life.
Sporting a green label, the new drink is said to contain a third less calories and sugar, according to the Daily Mail.
It will be sweetened with sugar and stevia leaf extract and will only have 89 calories.
Despite the reduction of sugar and the green label (because adding a green label means it’s natural), Coca-Cola Life will still contain 25 percent of the amount of sugar a person should consume in one day in just one can. Coca-Cola said this new drink is part of an initiative for people to lead healthier lives.
According to Metro, Coca-Cola Life will pilot in Argentina and Chile and then be sold in the United Kingdom in September.
“We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in the UK,” Coca-Cola Europe president James Quincey said. “It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.”
“With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories. We were early signatories to the UK Government’s Responsibility Deal and as we work with others across society to address the public health challenge of obesity in the UK and across Europe, we will continue to take actions that help people balance their lifestyles.”
Coke launches 1st new drink rolled out in UK market in 8yrs @CocaCola Life. What do you make of the green labelling? pic.twitter.com/MjN53IwBZW
— Brand Learning (@brandlearning) June 11, 2014
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