Rufus the hawk has been working diligently behind the scenes of one of the biggest tennis competitions for the past 14 years. Rufus’ job is to keep unwanted pigeons off the grounds so that games can continue unimpeded.
Stella Artois, as part of an ad campaign called “Perfectionists,” decided to highlight Rufus in all his elegant, hardworking glory in a two-minute video.
A hilariously dramatic voiceover begins, “Hello pigeons. My name is Rufus. I’m not like you. I’m a bird of prey.” The personified hawk continues to explain how he wakes up at 5 a.m. to gain a better edge over his feathered foes.
So we salute you Rufus, for all of your pigeon thwarting skills.