The Mirror

Alleged Right-Wing Pub Steers Clear Of ‘Traditional Conservative’

Betsy Rothstein
Betsy Rothstein
  • Send Email
  • Subscribe to RSS
  • Follow on Twitter
  • Bio

      Betsy Rothstein

      Born and raised in Akron, Ohio, Betsy has been covering and torturing Washington media for the past three years. Early on she studied journalism in England, interviewing punk rockers in Piccadilly Square who stole her notebook and ripped it up. After graduating from Union College with a B.A. in Spanish, she began her journalism career in Cambridge, Mass., working for a Cuban newspaper where she conducted man-on-the-street interviews. She asked Latinos about their love lives. “Do Latinos make better lovers or what?” She soon moved out west to Denver, where she worked for two rival Hispanic weeklies for one year each. Next stop: J-school at Northwestern’s Medill School of Journalism, where she earned a master’s degree. In the years following grad school she worked at the Boca Raton News as a business reporter followed by a brief stint as a press secretary for former Rep. Robert Wexler (D-Fla.). She spent the next decade on Capitol Hill covering hard news, features and gossip for The Hill Newspaper. In 2009 she quit and moved to Portland, Ore. and wrote about the many long-haired men there who distinctly resemble Jesus. They weren’t all kind (one was fat and confrontational) but she got her story. Prior to joining TheDC, Betsy was the editor of FishbowlDC, a Washington media gossip blog.

Since its inception in April, 2013, Cox Media Group’s Rare has marched to his own drummer, and not one that’s easily understood. They claimed to be red meat for conservatives. And yet…they’ve had editors who have told staff that they are not to write about abortion or gay marriage in any way that could be deemed critical. There have also been reports that staff was ordered to lay off President Obama and take more shots at Republicans. Several members of the editorial staff bolted because they experienced policies that were anything but right-leaning.

In honor of the 4th of July, the oddball publication is declaring its independence from the traditional conservative. “In celebration of the July 4 holiday, Rare declares its independence from traditional conservative websites as online visits soar to 8.5 million in June, the highest since the site launched in April 2013,” they announced in a press release today.

A source formerly acquainted with Rare explained to The Mirror that “they used to take the single best week and times it by 52 — which is a totally shady way to annualize traffic!”

[RELATED: Is Rare Just A Wolf In Sheep's Clothing?]

Rare Publisher Leon Levitt, who, despite email evidence to the contrary, strongly knocked any notion that reporters were banned from writing “negatively” about social issues like gay equality and gay marriage. He claimed grand success in today’s statement. “This monumental growth is being driven by the issues that matter most to Americans found only on Rare and audience engagement, indicating that Rare is more of a viral news site for the modern conservative,” he said.

[RELATED: Rare's New Motto, Pink Is The Center]

In terms of their declaration of independence from other conservative pubs out there, doesn’t Levitt mean “liberal independence” from conservative publications? When I asked, he replied, “Ah, all in the interpretation, mine says no way, this is the future for conservatives.”

[RELATED: Rare is nothing if not self-aware]

There’s more information to interpret. In January of 2014, rumors began swirling that Rare‘s Alexandria, Va. office would close. Asked about any potential move, acting editor-in-chief Will Alford shot it all down. “All untrue,” he said at the time.

Well, well, well. It’s July and take a wild guess which publication recently moved?

By the way, Rare moved its staff into the same building as The Daily Caller in downtown Washington just off K Street. Fun times ahead in the elevator, I’m sure.