While other phone manufactures work on improving things like screen size, processor speed and battery life, Sony is focusing on what truly matters to consumers: taking the perfect selfie.
Sony announced the Xperia C3 on Tuesday, emphasizing its features that will help users easily take and share selfies, Engadget reports.
The biggest appeal of the phone is its five-megapixel, wide-angle front-facing PROselfie camera, which also features an LED flash.
According to Sony’s website, the Xperia C3 also comes loaded with several camera apps, including editing software, panorama capability, Vine and Social Live, which invites users to “broadcast your precious moments live” over Facebook.
The phone also features a large 5.5 inch screen, which Sony touts as being perfect for video calls, especially with its HD IPS display.
While the phone’s marketing focuses on the camera, Sony has also put considerable work into ensuring connectivity to other devices using Near Field Communication. The Xperia C3 can connect to any other NFC-enabled smartwatch, television or headphones, among other devices.
Aside from connectivity and cameras, the Xperia C3 features fairly average capabilities. The phone has a 1.2GHz quad-core Qualcomm Snapdragon processor, 1GB of RAM and 8GB of storage, along with support for microSD and dual-SIM. Instead, Sony is relying mainly on the narcissism of its customers to sell its phones.
The phone will be available in China in August and will reach the United States shortly after.