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Luca Matos, 2, watches an employee scoop ice cream at Il Laboratorio del Gelato, an ice cream shop in New York July 15, 2012. The third Sunday of every July is National Ice Cream Day in the United States.   REUTERS/Andrew Burton (UNITED STATES - Tags: FOOD SOCIETY) - RTR34YW3 Luca Matos, 2, watches an employee scoop ice cream at Il Laboratorio del Gelato, an ice cream shop in New York July 15, 2012. The third Sunday of every July is National Ice Cream Day in the United States. REUTERS/Andrew Burton (UNITED STATES - Tags: FOOD SOCIETY) - RTR34YW3  

Ice Cream Parlor Introduces New Planned Parenthood Flavor

A Portland, Oregon ice cream parlor held a fundraiser for Planned Parenthood Thursday, and created a new flavor of the frozen treat to mark the occasion.

The parlor, What’s the Scoop, donated 10% of all sales during a three-hour window to Planned Parenthood Advocates of Oregon, Planned Parenthood’s political arm, and featured the “exclusive, limited-edition ROSE CITY REVOLUTION flavor,” according to PPAO’s Facebook page. Rose City is one of Portland, Oregon’s nicknames.

What’s the Scoop often fundraises for outside groups. Its website explains that “we fully believe doing ‘good’ will help us do well.  We call this idea the ‘Virtuous Scoop.’ … Our customers and our vendors are our partners in this venture, creating a wonderful circle which makes the world a better place…one scoop at a time.”

PPAO’s website notes that “Oregon stands as the last remaining state in the nation with no restrictions to abortion access.”

According to the most recent data from the pro-choice Guttmacher Institute, 16% of pregnancies in Oregon end in abortion.

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