Discovery Communications today announced an extensive program to support My Brother’s Keeper, a White House program that seeks to improve the expected life outcomes of boys and men of color — while altering public perception of them — through public and private partnerships.
As explained in a release, Discovery will produce and air a TV special and host town hall meetings, led by Discovery Education. Discovery Communications will invest more than $1 million to develop the special and host the town hall meetings, where the special will be screened.
“Discovery Communications is committed to equality in America and enhancing the opportunities of young men of color,” said David Zaslav, President and CEO of Discovery Communications. “We are proud to be part of President Obama’s powerful initiative, and I am personally honored to serve on the My Brother’s Keeper National Convening Council to help change the narrative on this important issue and drive real results for our nation’s most deserving young men.”
The TV special will run on the Discovery Channel. The one-hour program will be simulcast on Father’s Day 2015.