We all know Microsoft loves to compete, but often can’t keep up, or else falls a few steps behind Apple or Google. Microsoft’s latest contribution to the tech world also comes off as another stab at staying on top of cool apps and new-fangled tech toys. Ladies and gentlemen, Microsoft has revealed its own version of Snapchat. (RELATED: Microsoft In Talks For Store Location on Fifth Ave — Right Next to Apple)
WindUp, the new Microsoft app, snaps temporary photos that are deleted soon after they are received, just like Snapchat. Of course, the app isn’t exactly like Snapchat — Microsoft added its own unique twist. With this app, the sender of a “WindUp” can choose when the photo or video expires.
"Set a low limit to 'wind up' your friends as they race to see what you've posted, or set the limit high to make your message last longer," a description of the app reads. "WindUp lets you share pictures, videos, and audio snippets, as well as text." Snapchat is already popular, so we'll see how smartphone users react to WindUp -- chances are it will be downloaded mainly by the Microsoft die-hards. Follow Kate on Twitter