Cosmo magazine will now also be telling you who to vote for.
The magazine known for its spot-on sex advice will launch extensive coverage of the midterm elections Monday with a #CosmoVotes campaign, reported Politico. The magazine will support candidates who are pro-choice, anti-gun, anti-Voter ID laws, and pro-Obamacare.
“People keep saying, ‘Oh, you’ve made the magazine much more political,’ but I feel that these are about lifestyle issues for women,” Cosmopolitan magazine Editor-in-Chief Joanna Coles said in an interview with Politico. “The biggest single decision which will impact your life is when you have a child. I want women to have control over that, not a bunch of old white guys sitting in D.C. That to me is why I am doing this.”
“We’re looking very carefully at candidates who we feel will be in seats that are swing seats or we feel very strongly about the issues they stand for,” Coles said. “Access to health care and access to contraception or abortion if, god forbid, you need one, and equal pay for equal work.”
“And there may be some gun control issues, which is also something we believe in, responsibility for gun owners. If there are candidates who are in favor of 9-year-old girls shooting Uzis at a theme park — we are not in favor of those candidates.”
The magazine will profile and endorse two or three candidates each week leading up to the elections. Odell told Politico she’s hoping to make the elections a giant party, not “boring and difficult to understand.”
“We’re using social media in a very big way because our audience is very active on social media and they really engage with us in social in many ways,” she said. “We also wanted to have a lot of fun with it and make it feel like a party, obviously there’s a pun to be made with the biggest ‘political party’ of the year.”
A Save the Date notice element of the social media campaign will feature Beyonce with American flag nails.
“[W]e’re going to find a fun way to highlight candidates we’re excited about,” she said, “so when our readers go to the polls they know who they should be looking to vote for.”