LUXY, U.S.A. has a nice ring to it, doesn’t it?
Well, not really. It’s pompous and ostentatious. And kind of embarrassing — who wants to wear shoes that say Jessica Simpson or a handbag emblazoned with J.Lo?
But when a city — in this instance, Hidden Hills — is offered $3.45 million to change its name, it has to be something a town has to consider. Doesn’t it?
For an app that caters to the rich, poor people could still benefit from it.
“It’s a starting point,” Darren Shuster, who handles the company’s PR, told The Mirror by phone Wednesday. “They have the money.”
Shuster says if Hidden Valley passes, there are a couple of towns in northern California they’re considering. So far a couple of journalists have written him back, at least one asking, “Why do you want to do this to a town?”
Darren Shuster, who handles the company’s PR, sent a faxed offer to Hidden Hills City Hall Tuesday night. He emailed the pols Wednesday morning.
He says matter-of-factly, “Let’s not try to pretend it’s an even an average affluent town. So maybe they would be open to this. I left the door open to negotiation. I’ll get a response.”
He added, “We’ll just keep upping the offer, making it sweeter and sweeter.
The LUXY dating app is intended for those in the top 1 percent financial status.
A release explains that it is “literally trying to put itself on the map.”
The company’s owner, Tim T., is something of a mystery and never fully reveals his surname.
They chose Hidden Hills because of its high celebrity factor — after all, the LA suburb is home to the Kardashians, Denise Richards, Jennifer Lopez, LeAnn Rimes and Britney Spears.
The company proudly describes itself as “Tinder minus the poor people.”