Republican presidential nominee Donald Trump is known for using social media to promote his campaign and even announced his vice presidential pick on Friday via Twitter — a first for a presidential campaign.
I am pleased to announce that I have chosen Governor Mike Pence as my Vice Presidential running mate. News conference tomorrow at 11:00 A.M.
— Donald J. Trump (@realDonaldTrump) July 15, 2016
But a new Pew Research Center study shows that most of Trump’s posts are sending users not to his website, but to news content.
Seventy-eight percent of Donald Trump’s Facebook posts and 48 percent of his Twitter posts link to news media, according to the Pew study.
In comparison, Democratic presidential nominee Hillary Clinton links only 15 percent of her Facebook posts and 25 percent of her Twitter posts to news media.
Clinton instead links more often to her campaign, with 80 percent of her Facebook posts and 60 percent of her Twitter posts containing a link to her campaign material including “campaign events, videos (both recorded and streaming) and donation pages.”
The trend is similar on Twitter. Seventy-eight percent of Donald Trump’s retweets are from the “general public,” while 80 percent of Clinton’s retweets come from her campaign account and 0 percent from the “general public.”