Entertainment

Matthew McConaughey Is The New Face Of Wild Turkey Bourbon

(Photo by Frazer Harrison/Getty Images)

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One of America’s biggest bourbon brands has selected Academy Award-winning actor Matthew McConaughey to become the brand’s new creative director. Yes, not just a spokesperson; the creative director.

Wild Turkey asked McConaughey to be the new celebrity spokesman for the historic brand a few years ago. He loved the idea but wanted “to be more than just the face of the campaign.” He wanted to “have [his] hands in the clay of how [they] tell the story.” And he wanted “to be a part of the whole story, not just the character in it.”

McConaughey is expected to direct and star in the bourbon brand’s new global advertising campaign, Advertising Age reports. He will “serve as the chief storyteller for Wild Turkey both behind the camera and in front of it.”

This role will be different for McConaughey from other ad campaigns he has been involved in. He starred in a recent campaign for Ford’s Lincoln brand in some bizarre “True Detective”-like spots.

Gruppo Campari-owned Wild Turkey believes McConaughey could expand its reach to the global market.

“I found a story here in Wild Turkey that deserves to be told,” the actor said of his visit to the distillery. “We aren’t going to be for everybody and that’s OK. If we are for you, you’ll know.”