Snoop Dogg, known for his classic song “Gin and Juice,” has teamed up with Tanqueray for a new cocktail campaign, BevNet reported Thursday.
Tanqueray, which, according to The Spirits Business, is the world’s fourth best-selling gin, is bringing the multi-platinum hip-hop recording artist on-board to “creatively oversee” their new gin and juice campaign.
“When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem,” Snoop said in a statement regarding te partnership. “Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy.”
Tanqueray seeks to bolster an already growing brand by attaching itself to someone known for his love of the cocktail; Snoop even dropped some love on it with the lyrics, “My homey Dr. Dre came through with a gang of Tanqueray.”
“This is an exciting time for the Tanqueray brand,” the gin maker said in a statement. “Snoop Dogg is the perfect partner for Tanqueray as we admire his talent, creativity as an artist and know he has been a long-time fan of Gin & Juice cocktails and Tanqueray supporter. Working with Snoop Dogg will help regain Tanqueray’s foothold as ‘the gin’ of choice for all Gin & Juice cocktails.”
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