Democratic nominee Hillary Clinton just bought $30 million in online ad placements Wednesday in select outlets through November, according to the Associated Press.
Clinton staffers told the AP that the campaign invested in online ads as a way to reach out to young voters that primarily get their news and information online, rather than other means like television. The ads will run on YouTube, Facebook, Twitter, CNN, Vice, Spotify, Pandora, Univision, Telemundo, BET, and The Root.
Although Clinton leads with voters under the age of 30, the group overall tends to be less motivated to vote, and especially during the 2016 election season. “Even if you are totally opposed to Donald Trump, you may still have some questions about me. I get that. And I want to do my best to answer those questions,” Clinton told young voters at a Monday rally in Philadelphia.
Clinton also launched a new ad with First Lady Michelle Obama on black radio stations in Florida, North Carolina, Ohio, and Pennsylvania. “We need to stand with Hillary so we can build on the progress we’ve made together and keep moving our country forward,” Michelle Obama says in the ad.
Clinton outspent Republican nominee Donald Trump by over $31 million in ads during the month of August, and didn’t get very far. Clinton’s odds of winning fell dramatically over the course of August, according to statistics site 538.
“Our expenditures on advertising, our expenditures on people, our expenditures on everything are a tiny fraction. And yet we’re minimum tied,” Trump told supporters at a rally in North Carolina Tuesday. “If you can spend less and be winning, that’s a positive thing, right?”
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