The National Republican Senatorial Committee (NRSC) purchased over $2.6 million in ads in support of Sen. Richard Burr of North Carolina, and Sen. Roy Blunt of Missouri, according to a Tuesday report by Politico.
The NRSC invested $1.5 million in support of Burr in June, but once Burr achieved a 7-point lead over Democratic challenger Deborah Ross, Republicans moved on to invest in more vulnerable races.
Democrats took advantage of Burr’s potential weakness by pulling $10 million in ad spending against Sen. Marco Rubio in Florida, and investing the money against both Blunt and Burr.
Burr decided not to campaign during his time in DC, compounding the negative effects of the NRSC backing out of the race. The Senate Leadership Fund also launched into action, buying $8 million in ads within the state. The National Rifle Association Institute for Legislative Action is also spending heavily in the race.
Americans For Prosperity is investing some money in the race against Ross, although it accounts for little more than $1 million, according to Open Secrets.
The NRSC invested $3,257,000 prior to the additional $600,000 ad buy in favor of Blunt, according to Open Secrets.
Burr currently leads in the Real Clear polling average by 3.2 percent, earning 45.4 percent compared to 42.2 percent for Ross. Blunt has leads by one point in the average, earning 45 percent to Democratic challenger Jason Kander’s 44 percent.
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