Hillary Clinton vastly outspent Donald Trump when it came it campaign ad buys during the general election but did not receive a win to pay it off.
By the beginning of November, Bloomberg reported last week, Clinton spent $211.4 million dollars in ad buys, whereas Trump only spent $74 million dollars in ad buys this general election cycle.
Barack Obama spent about $30 million more on campaign ads than Clinton in 2012 and Mitt Romney spent nearly double the amount than Trump did this year.
The amount of money spent could be seen and heard on the airwaves as well. According to Media Monitors Finishing Line report “there were 27,853 radio spots run for Hillary Clinton in the last ten days compared to 3,543 spots for Donald Trump.”
Even pro-Clinton and anti-Trump super PAC ads outnumbered the pro Trump, anti Clinton super ads on the air.
Additionally, The Daily Caller News Foundation in late October confirmed that Trump, while investing millions of his own finances into his campaign, lagged behind Clinton in terms of available cash on hand, and she had more than doubled the amount of money raised and spent by Trump.