A newly-released survey shows that the United States of America continues to be the best national brand among all the countries currently occupying the earth.
The survey, called the Anholt-GfK Nations Brand Index, shows that the United States suffered a steep reputational drop in its global image in 2015. However, the decline was nowhere near enough to allow some lesser nation to steal the coveted top spot.
In fact, each and every one of the top 10 countries in the Anholt-GfK study suffered a drop in global perception in 2015.
“Those countries that are perceived as being world influencers are suffering following a year of ongoing international conflict and humanitarian issues,” survey creator Simon Anholt said in a press release sent to The Daily Caller.
The Anholt-GfK study asks respondents about their perceptions of 50 nations around the world. This year’s result shows some minor jostling among the nations making up the rest of the top 10 below the United States.
Canada vaulted ahead of France in 2016, for example. Canada is now fourth in global perception — behind the United States, Germany and the United Kingdom.
Italy and Japan also changed places at #6 and #7.
Here is the complete Anholt-GfK top 10 among national brands for 2016:
The United States scored strongly in several areas including exports — #1 worldwide, naturally. The USA was also #2 globally in culture, #2 in immigration and #5 in people.
The weak link for the United States in the 2016 survey is governance. The world ranks the United States way down at #19 in the category of governance.
The Anholt-GfK Nations Brand Index survey was conducted before last month’s U.S. presidential election.
The United Kingdom suffered the greatest decline in global perception in 2016. The image of the U.K. declined by 1.31 points. It’s not particularly clear what that number means. For comparison’s sake, though, the United States dropped 1.04 points. Meanwhile, France dropped 0.88 points and Australia dropped 0.25 points.
The 50 nations included in the 2016 global perceptions survey include all the nations listed above, obviously, as well as countries such as Russia, Mexico, China and Turkey — and, for some reason, Cuba and Kazakhstan.