A Chinese beverage company is under fire for a sexually suggestive advertisement that claims its coconut juice can give women coconut-sized breasts.
In the commercial, similarly proportioned women in frolic in the waves and play beach volleyball, flaunting the supposed benefits of Coconut Palm in slow motion.
Looking into the camera, one model says: “A can of Coconut Palm a day will give you a graceful figure,” according to the Daily Mail.
The slogan displayed next to her gets a bit more specific: “A can a day and you’ll be white, tender and busty.”
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Many social media users say the ad is sexist.
The Chinese government, which has strict regulations regarding sexualized imagery and language in advertising, says it may be illegal.
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China’s Consumer Protection Bureau prohibits manufacturers of non-nutritional products from promising consumers better health.
A spokesperson for the Coconut Palm Group told the Beijing News that its marketing decision was based on a 1997 newspaper article linking the coconut consumption to larger breasts.