Botox is now listed among the most popular drugs of choice for millennials.
Plastic surgeons are reporting a spike in the use of the face lifting serum but not from the middle-age population. New users are as likely to be in their 20s as in their late-40s or 50s.
“They’re millennials, and they’re influenced more by social media than by celebrities,” Dr. Matthew Schulman, a plastic surgeon in Manhattan’s Upper East Side, told The New York Post.
Pharmaceutical company Allergan released Botox in 2002 to widespread acclaim from the entertainment community and those who drop hundreds of dollars per treatment.
The company made over $719 million in the second quarter of 2016 from Botox sales alone. The drug has made Allergan over $21 billion in total. The standard treatment runs as high as $900.
Botox injections accounted for 46 percent of all minimally invasive plastic surgeries in the U.S. in 2016, The Post reports.
Along with Botox, Prozac and Viagra top the charts of America’s favorite drugs.
Botox brought in $2.8 billion in sales worldwide last year. Sales of the 19-year-old erectile dysfunction medication Viagra consistently outpace Botox, bringing in $7 billion more in sales over the past 15 years.
Plastic surgeons report that social media has been a huge catalyst in normalizing procedures like Botox injections and tummy tucks.
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