![Netflix, a global provider of streaming movies and TV series. [Shutterstock - Kaspars Grinvalds]](https://images.dailycaller.com/image/width=960,height=411,fit=cover,f=auto/https://cdn01.dailycaller.com/wp-content/uploads/2017/05/shutterstock_393295279-e1494945599871.jpg "Netflix, a global provider of streaming movies and TV series. [Shutterstock - Kaspars Grinvalds]")
Netflix is reportedly testing a new business model in which customers would be charged up to 20 percent extra if they signed up on weekends, according to The Australian.
The pricing pilot increases the basic service from $8.99 to $9.99 a month, the standard service from $11.99 to $13.99 a month, and the premium service from $14.99 to $17.99 a month, Mashable reports.
The experiment is only being conducted in Australia.
“We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points to better understand how consumers value Netflix,” a representative for Netflix told The Daily Caller News Foundation, while refuting that the test is solely meant for weekend subscriptions. “Not everyone will see this test and we may not ever offer it generally.”
The on-demand entertainment company likely sees a possible opportunity to capitalize on a growing and relatively nascent market.
Nearly 25 percent of U.S. households won’t have a traditional TV subscription by the end of 2017, according to a report by The Convergence Research Group published in April, which was confirmed by The Daily Caller News Foundation. (RELATED: Pelosi Does Exactly What Money Expected Her To Do: Pressure Cable Companies To Support Obama Regs)
While revenue for the more established cable industry is still expected to increase, researchers calculate that total revenue for companies like Netflix, Hulu, Amazon Prime Video, and HBO Now grew 32 percent to $8.4 billion in 2016.
They also predict that revenue for over-the-top subscription video in the on-demand industry will reach “$11.2 billion for 2017 and $14.7 billion for 2018,” exhibiting a substantial uptick for each respective year.
Netflix did not reply to TheDCNF’s request for comment by the time of publication.
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