The left-wing political governing coalition in Berlin, Germany wants to outlaw billboard advertisements that show beautiful women who look stupid.
Berlin’s government coalition already agreed last year to a ban on sexist ads on municipally-owned billboards, reports The Local, an English-language news site out of Germany.
The government — run by the Social Democrats, the Left Party and the Green Party — now wants to expand the ban to all billboards. As such, it must come up with a definition for the sexist advertising to be banned.
The Left Party wants the billboard ban to include images of attractive women who appear “weak, hysterical, dumb, insane, naive, or completely controlled by their emotions,” according to The Local.
The Left Party also wants to outlaw images in which “a woman is barely dressed and smiling without reason, while a man is completely and comfortably clothed.” Such advertising showing scantily-clad women beside dressed men suggests that “the sexes aren’t equal.”
The Green Party and the Social Democrats have indicated their support for the Left Party’s advertising protocol.
Other political parties in Berlin oppose the proposed definition for sexist billboards.
The Christian Democrats, a more conservative party, countered that the government has “no right to interfere in the free market,” according to The Local.
The Free Democrats, a liberal party, says billboards “protected through laws on freedom of expression.”
A set of experts will view advertising and decide if it falls afoul of the definitions the Berlin government ultimately creates.
Banning advertisements because of allegations of sexism is all the rage in continental Europe. Earlier this year, officials in Paris banned “degrading” advertisements in response to outrage over an ad campaign by the high-end designer Yves Saint Laurent, according to Heat Street.
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