Amazon Prime Day Tuesday was the biggest in the company’s history, according to the tech conglomerate, and one product in particular sold more than any other item in America.
For a second year in a row, the top-selling item in the U.S. (excluding Amazon’s own products) was the Instant Pot pressure cooker. The company’s proprietary smart speaker the Echo Dot, which was severely discounted, was technically the most popular purchase throughout the world.
“The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year,” the company announced in a press release. “And sales growth by small businesses and entrepreneurs was even higher.”
The particular cooking apparatus was very sought-after in Canada. Also extremely desired for purchase in America was the 23andMe DNA test kit that helps people get a better understanding of their ancestry.
Amazon Prime Day is specifically reserved for giving members of Prime, an exclusive paid subscription component of the company, special deals on certain products. With the approximate price of $100 a year, Prime customers are provided a number of select features, including free two-day shipping and discounts on many items.
Amazon plans on opening a number of brick-and-mortar grocery stores over the next couple of years, diversifying its commerce arsenal and capabilities. Amazon has filed or been granted at least two noteworthy patents in recent months, one of which aims to block in-house shoppers from checking competition’s prices on their phones. (RELATED: Amazon Wants Flying Warehouses Now)
The tech conglomerate has also been steadily gaining avid consumers through its cloud computing services, much to the annoyance of Walmart.
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