Outkick the Coverage founder and sports commentator Clay Travis ripped Jemele Hill to shreds over her tweet attacking the advertisers of the Dallas Cowboys.
This play always work. Change happens when advertisers are impacted. If you feel strongly about JJ’s statement, boycott his advertisers. https://t.co/LFXJ9YQe74
— Jemele Hill (@jemelehill) October 9, 2017
If you strongly reject what Jerry Jones said, the key is his advertisers. Don’t place the burden squarely on the players. https://t.co/Gc48kchkuv
— Jemele Hill (@jemelehill) October 9, 2017
“This is one of the dumbest things I’ve ever seen in my life,” Travis said of Hill’s tweet during a live video. “I don’t know whether Jemele Hill is so stupid that she doesn’t understand how her salary is paid or she is intentionally trying to get fired.”
As Travis pointed out, many of the Cowboys advertisers are also advertisers on Hill’s show and on ESPN in general, meaning she was calling for a boycott of her own advertisers.
“If you are in the industry we are in your salary is either paid by advertisers or by the NFL,” he explained. “I don’t have any sympathy for Jemele Hill. If you attack the advertisers … what other choice does ESPN have?”
Ultimately, he said, the long line of NFL protests from Colin Kaepernick’s anthem kneeling to Al Sharpton’s boycott of the NFL over Hill’s suspension has led to a “rabbit hole of absurdity.”