Kellogg’s Apologizes For ‘Racist’ Corn Pop Artwork
The Kellogg Company apologized Tuesday for displaying “racist” artwork on the back of its breakfast cereal box.
The breakfast cereal company responded to a complaint made on Twitter by Marvel Comics writer Saladin Ahmed, reported MSN. Ahmed suggested it was racist to associate the one dark-skinned corn pop in the picture with janitorial work.
“Hey [Kellog’s], why is literally the only brown corn pop on the whole cereal box the janitor?” asked Ahmed. “This is teaching kids racism.”
“Yes, it’s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”
hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism. pic.twitter.com/Nh7M7IFawW
— Saladin Ahmed (@saladinahmed) October 24, 2017
The Marvel writer’s initial tweet received well over 2,000 shares.
“Kellogg is committed to diversity and inclusion,” the company responded five hours later. “We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
The Daily Caller News Foundation reached out to Kellogg’s and Ahmed for further comment, but received none in time for press.
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