The Los Angeles Clippers have reached a deal to feature the dating app Bumble on their jerseys, according to ESPN’s Darren Rovell.
JUST IN: @LAClippers sign patch deal with relationship app @bumble, calling it an “empowerment badge,” includes commitment to gender equality https://t.co/5vqaCd93AB
— Darren Rovell (@darrenrovell) March 6, 2018
FIRST LOOK: @LAClippers & @bumble on jerseys, will debut tonight vs Pelicans. pic.twitter.com/KdmMnIFiC7
— Darren Rovell (@darrenrovell) March 6, 2018
Clippers owner Steve Ballmer told ESPN, “We wanted to do something where we could really stand out and do something meaningful. The way it is positioned it becomes part of the game, so it’s an opportunity to have more meaning for everybody.”
Ladies and gentleman, this is one of the dumbest things I’ve ever heard of. Talk about the wussification of America. It’s not even something against dating apps at all. It has much more to do with the fact professional sports leagues shouldn’t be dabbling in the love game. Go get an advertising deal for literally anything else. What about a beer company? What about a restaurant? What about a gun company? They actually do shooting in the NBA. Seems like a match made in heaven.
But no. They had to go get an ad deal with Bumble. I guess it’s a step up from Tinder, but it’s still mind-boggling. How are you supposed to be taken seriously as an NBA team when you’re rocking a Bumble uniform? You can’t be is the answer, and that applies to every other dating app out there too.