Elon Musk may have his eyes set on Mars but that doesn’t mean he’s abandoning the frontiers remaining on Earth.
The Tesla and SpaceX CEO is setting out to create a new media company with a humorous and sarcastic twist. He announced his plan to start the business on Twitter on Wednesday.
“Thud!,” he tweeted. “That’s the name of my new intergalactic media empire, exclamation point optional.”
That’s the name of my new intergalactic media empire, exclamation point optional
— Elon Musk (@elonmusk) March 14, 2018
It’s not clear when the company will be up and running but the Daily Beast reported on Tuesday that Musk actually tried to buy The Onion – an ironic media platform with a similar business model – in 2014.
And while he was unsuccessful at purchasing the company altogether, he did manage to get Editor in Chief Cole Bolton and Executive Editor Ben Berkley to leave The Onion and join him in his venture.
“We can confirm that we have learned nothing from prevailing trends in media and are launching a brand-new comedy project,” the two told the Daily Beast in a a joint statement. Bolton and Berkley are now actively trying to get other talent at the Onion to join Musk’s project.
And while some people are critical of Musk’s latest endeavor, he doesn’t seem too worried about the prospect of failure.
“It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration and brain-computer interfaces,” he said. “Don’t know how anyone’s not seeing this.”
I wasn’t aware that Elon Musk had a funny bone in his body but if there’s anything this world could use right now, it’s more humor.
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