Proactiv announced on Friday that the company would be pulling ads from MSNBC over a “situation” that arose surrounding former contributor Kurt Eichenwald and Parkland shooting survivor Kyle Kashuv.
1/2: We are aware of this incident and have pulled our ads from the network as a result.
— Proactiv (@Proactiv) March 30, 2018
2/2: We are working diligently with our media partner to get them removed as quickly as possible. Thank you.
— Proactiv (@Proactiv) March 30, 2018
Kashuv initially called for the boycott after Eichenwald attacked him on Twitter in a now-deleted tweet, noting that the latter still had his affiliation with MSNBC listed as part of his Twitter bio (he has since updated that to reflect his current situation). (RELATED: Parkland Student Calls For Boycott Of MSNBC Advertisers After Former Contributor Attacks Him)
Screenshot/Twitter
Kashuv was attempting to show the disparity between the way Eichenwald was treated for attacking him and the way Fox News host Laura Ingraham was treated after she tweeted about the number of colleges that had turned down fellow Parkland student David Hogg.
The tale of two movements:
Laura Ingraham mocked Parkland student @davidhogg111. She apologizes. Hogg does not accept. Ingraham has now lost 12 (!) advertisers.@kurteichenwald mocked Parkland student @KyleKashuv. He apologized. Kashuv accepts. VF & MSNBC lose no advertisers
— Benny (@bennyjohnson) March 30, 2018
So far, Proactiv is alone in pulling ads. And according to the Daily Wire, NBC Universal confirmed via email that Eichenwald and the network have parted ways, saying, “Kurt Eichenwald is not associated with MSNBC and has not been an MSNBC contributor since February 2018.”