H&M is changing its sizing system for women’s clothing after receiving complaints that its clothes are cut too small, according to The Guardian Tuesday.
The Swedish retailer is revamping its sizes based on receiving complaints from women that the sizes are much smaller compared to other stores, The Guardian reported. The company is now undertaking a gradual process of changing its sizing system to better reflect size equivalences in other stores.
“We are taking the steps to change our womenswear measurements to be in line with UK sizing, for example, the previous measurements and fit of a size 12 will now be the measurements of a size 10,” an H&M spokesperson said. A UK 10 is equivalent to an American size 6. (RELATED: H&M Apologizes For Having Black Child Model ‘Coolest Monkey’ Sweatshirt)
H&M received flack after customer Becs Parker wrote a public Facebook post displaying her frustration with H&M’s sizing. Parker wrote in the post that a place where you can buy a shirt that says “SISTERHOOD” on it should make women feel empowered, not discouraged when trying on clothes at one of their stores, BBC reported.
“Why is it ok for a brand to label an item of clothing as a size which it clearly isn’t?” Parker wrote.
The spokesperson added that the sizing changes are part of a transitional period, and encouraged people to use online sizing guidelines in the meantime.
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