The 2012 election was a tremendous setback for the Republican Party. Rather than fighting boldly for free markets and constitutional rights such as religious freedom, the GOP damaged itself with a message (not “messaging”) of banal platitudes. Then the GOP superconsultants misspent their billion dollars on lucrative media, pollsters and second-rate cyber tech. Meanwhile, the Democrats invested heavily in a smart ground game and state-of-the-art technology.
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