The Daily Caller

The Daily Caller

The marketing genius of Marco Rubio

Emily Zanotti
Principal, Iconoclast Media & Message

He may have been trying to parlay his turn at giving the State of the Union response into the start of a presidential campaign, but Marco Rubio chalked up an accomplishment last Tuesday night that few Republican politicians --- or activists, for that matter --- can lay claim to: creating, and embracing, a moment in culture.