The Daily Caller

The Daily Caller

The marketing genius of Marco Rubio

Emily Zanotti
Principal, Iconoclast Media & Message
In this Feb. 7, 2013 photo, Sen. Marco Rubio, R-Fla., speaks with The Associated Press in his Capitol Hill office in Washington. (AP Photo/J. Scott Applewhite)

He may have been trying to parlay his turn at giving the State of the Union response into the start of a presidential campaign, but Marco Rubio chalked up an accomplishment last Tuesday night that few Republican politicians --- or activists, for that matter --- can lay claim to: creating, and embracing, a moment in culture.