If 2010 was the year of Facebook for political campaigns, 2012 will be the year of the Web video.
1:17 PM 02/02/2011
“Is there a proven method to online fundraising?” I can’t tell you how often I get that question. Having worked on dozens of campaigns over the years, I feel confident that the answer is yes.
11:26 AM 11/30/2010
When reading Mark McKinnon’s piece on Sarah Palin, I noticed that he mentioned her 2.5 million Facebook fans as a public staple of her political success. Mark is correct that Palin’s massive following on Facebook is unmatched in sheer volume on the Republican side, and surpassed only by Mr. Tech President himself, Barack Obama. But are her fans responding to her message? I spent some time comparing Sarah Palin’s fan base to four other Facebook pages to examine the response rate among her base.
6:14 PM 08/27/2010
Democrats, Republicans, and Independents may disagree on policy issues, but in the state of Florida this year, they all agree on one thing: you need the web to win. While money and time spent courting voters online may differ from campaign to campaign, Florida seems to be leading the way online this year.
