Advertisers will be allowed to purchase placement in lists of “who to follow” recommendations targeted to users with particular interests on Twitter, according to the latest report by Peter Kafka on the Wall St. Journal’s AllThingsD. Kafka reports that the new ad model will be unveiled at the IAB conference in New York City tomorrow. (more)
NEW YORK (AdAge.com) — The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. (more)
As adverts go, it is certainly eye-catching. But whether it is tasteful to use a lingerie-clad Princess Diana lookalike to sell underwear is another matter entirely. (more)
If you just happen to have watched adult film clips on the Internet lately — “Teens Love to Experiment,” “2 Glamorous Women and One Lucky Guy,” perhaps? — you might have stumbled across a very unusual advertisement: a trailer for the new movie “Middle Men.” (more)
NEW YORK (AP) — Comcast Corp. has locked in access to CBS Corp. programming for the next decade and will be able to expand on-demand access to the company’s shows in a deal announced Monday. (more)
It’s amazing what companies once thought would entice consumers to purchase their products. It’s even more astounding to know that their advertising campaigns actually worked. (more)
When students walk through the doors of Southgate Anderson High School, the words “Titan Pride” jump out at them from a red mural on the wall. So do advertisements for restaurants such as Wendy’s, Sonic and Ponderosa.There’s a spot on the wall for Eastern Michigan University and plugs for businesses such as Valvoline and Oakwood Hospital. (more)
Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? (more)
Barack Obama rode a Twitter and Facebook infused wave of support all the way to the White House. Before the scream, Howard Dean’s net roots support propelled him to improbable frontrunner status in the 2004 Democratic primary. Even Bob Dole had a website way back in 1995. Certainly, the Internet has changed political communications. But, one key ingredient to a political campaign hasn’t changed much or adapted to the Internet age – television advertising. Given the divided nature of the country and the competitive nature of politics these days, that’s pretty noteworthy. (more)
In the run-up to the World Cup, Cream saw a spike in media campaigns linked to football. By successfully linking with the beautiful game that is football, a team or a megastar player, brands can tap into fans’ passion and fervour and reap the benefits. (more)
Unlike what happens in Las Vegas, the experiences of visitors to New York City should stay with them after they return home. That is the philosophy behind the new advertising campaign from NYC & Company, the city’s tourism marketing agency. (more)
New York (CNN) — Not everyone expects a response when they write a letter to the president of the United States. But Caroline Jamieson got much more than she expected when her husband ended up in jail and afraid he would be deported. (more)
The Arizona senate race between incumbent John McCain and former U.S. congressman JD Hayworth is heating up over a 2007 infomercial in which Hayworth hawks government money as loans that don’t need to be paid back. (more)
After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into Big TV’s arms. And they may not want to leave its embrace. (more)
Being a slave to social networking will take on a whole new meaning when David Perez lets his Twitter followers dictate his every movement for an entire week. (more)
That heavily-airbrushed Louis Vuitton advertising campaign made her look 20 years younger. (more)
“Even if alternative energy succeeds beyond the experts’ wildest expectations, the environmentally stressful and occasionally sloppy work of digging for more crude oil must continue for decades. Will the public feel betrayed if, years from now, BP hasn’t really gotten ‘Beyond Petroleum’ after all? Blanketing a giant oil company in flower petals can come back to bite you when the oily realities of a pipeline leak hit the front pages.” (more)
Alcohol companies are increasingly using the latest new media technologies — including cellphones, social networking sites, YouTube and other features of the expanding digital universe — to reach young drinkers, a new report contends. (more)
Five months since giving birth, Gisele Bundchen has bounced back into supermodel shape and is flaunting her post-baby body in new ads for Hope Lingerie. (more)
By law, cigarette packages must contain written warnings regarding the health dangers of smoking. However, governments around the world are expressing discontent with that strategy and are proposing more stringent regulations. (more)























