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September 28th, 2010

Advertisers will be allowed to purchase placement in lists of “who to follow” recommendations targeted to users with particular interests on Twitter, according to the latest report by Peter Kafka on the Wall St. Journal’s AllThingsD. Kafka reports that the new ad model will be unveiled at the IAB conference in New York City tomorrow. (more)

September 2nd, 2010

NEW YORK (AdAge.com) — The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. (more)

September 1st, 2010

As adverts go, it is certainly eye-catching. But whether it is tasteful to use a lingerie-clad Princess Diana lookalike to sell underwear is another matter entirely. (more)

August 5th, 2010

If you just happen to have watched adult film clips on the Internet lately — “Teens Love to Experiment,” “2 Glamorous Women and One Lucky Guy,” perhaps? — you might have stumbled across a very unusual advertisement: a trailer for the new movie “Middle Men.” (more)

August 2nd, 2010

NEW YORK (AP) — Comcast Corp. has locked in access to CBS Corp. programming for the next decade and will be able to expand on-demand access to the company’s shows in a deal announced Monday. (more)

July 20th, 2010

It’s amazing what companies once thought would entice consumers to purchase their products. It’s even more astounding to know that their advertising campaigns actually worked. (more)

June 29th, 2010

When students walk through the doors of Southgate Anderson High School, the words “Titan Pride” jump out at them from a red mural on the wall. So do advertisements for restaurants such as Wendy’s, Sonic and Ponderosa.There’s a spot on the wall for Eastern Michigan University and plugs for businesses such as Valvoline and Oakwood Hospital. (more)

June 28th, 2010

Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? (more)

June 28th, 2010

Barack Obama rode a Twitter and Facebook infused wave of support all the way to the White House. Before the scream, Howard Dean’s net roots support propelled him to improbable frontrunner status in the 2004 Democratic primary. Even Bob Dole had a website way back in 1995. Certainly, the Internet has changed political communications. But, one key ingredient to a political campaign hasn’t changed much or adapted to the Internet age – television advertising. Given the divided nature of the country and the competitive nature of politics these days, that’s pretty noteworthy. (more)

June 25th, 2010

In the run-up to the World Cup, Cream saw a spike in media campaigns linked to football. By successfully linking with the beautiful game that is football, a team or a megastar player, brands can tap into fans’ passion and fervour and reap the benefits. (more)

June 24th, 2010

Unlike what happens in Las Vegas, the experiences of visitors to New York City should stay with them after they return home. That is the philosophy behind the new advertising campaign from NYC & Company, the city’s tourism marketing agency. (more)

June 22nd, 2010

New York (CNN) — Not everyone expects a response when they write a letter to the president of the United States. But Caroline Jamieson got much more than she expected when her husband ended up in jail and afraid he would be deported. (more)

June 21st, 2010

The Arizona senate race between incumbent John McCain and former U.S. congressman JD Hayworth is heating up over a 2007 infomercial in which Hayworth hawks government money as loans that don’t need to be paid back. (more)

June 21st, 2010

After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into Big TV’s arms. And they may not want to leave its embrace. (more)

June 17th, 2010

Being a slave to social networking will take on a whole new meaning when David Perez lets his Twitter followers dictate his every movement for an entire week. (more)

June 5th, 2010

That heavily-airbrushed Louis Vuitton advertising campaign made her look 20 years younger. (more)

May 26th, 2010

“Even if alternative energy succeeds beyond the experts’ wildest expectations, the environmentally stressful and occasionally sloppy work of digging for more crude oil must continue for decades.  Will the public feel betrayed if, years from now, BP hasn’t really gotten ‘Beyond Petroleum’ after all?  Blanketing a giant oil company in flower petals can come back to bite you when the oily realities of a pipeline leak hit the front pages.” (more)

May 24th, 2010

Alcohol companies are increasingly using the latest new media technologies — including cellphones, social networking sites, YouTube and other features of the expanding digital universe — to reach young drinkers, a new report contends. (more)

May 14th, 2010

Five months since giving birth, Gisele Bundchen has bounced back into supermodel shape and is flaunting her post-baby body in new ads for Hope Lingerie. (more)

May 6th, 2010

By law, cigarette packages must contain written warnings regarding the health dangers of smoking. However, governments around the world are expressing discontent with that strategy and are proposing more stringent regulations. (more)

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