Yum Brands directs $500,000 for Haiti victims

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LOUISVILLE, Ky. (AP) — Yum Brands, operator of KFC, Taco Bell and other major restaurant chains, on Thursday said it is directing $500,000 from its program World Hunger Relief to provide food for earthquake victims in Haiti.

The World Hunger Relief program, which distributes funds Yum has raised as well as food and funds that the company donates, has been running since 2007. It gives the donations to the United Nations World Food Program and other hunger relief organizations.

“The situation in Haiti is devastating and our sympathies go out to everyone impacted,” said David Novak, CEO of the company, which has no stores in Haiti.

Yum employees around the world also are collecting needed items and making cash donations.

Customers who want to make donations to World Hunger Relief by visiting as well as Yum’s Web site.